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  • Commercial Tobacco Digital Stories - Video #3: Secondhand Smoke in the Home

    This compilation of short educational videos was developed by the NIH/NCI funded “Networks among Tribal Organizations for Smoke-free Policy (NATO CAP)” project in collaboration with the Center for American Indian Resilience (CAIR). Video 3 is a personal story about the harmful effects of smoking in the home and ways to encourage friends and loved ones to keep indoor air smoke-free. We hope you enjoy and use these videos in creative educational ways!

  • Commune: A Social Branding Program to Prevent Young Adult Tobacco Use

    This video describes the Rescue SCG Young Adult Tobacco Prevention Campaign.

  • Content Characteristics driving the diffusion of antismoking messages: Implications for cancer prevention in the emerging public communication environment.

    This study examined how content characteristics of antitobacco messages affect smokers’ selective exposure to and social sharing of those messages. Results from an experiment revealed that content features predicting smokers’ selection of antismoking messages are different from those predicting whether those messages are shared. Antismoking messages smokers tend to select are characterized by strong arguments (odds ratio = 2.02, P = .02) and positive sentiments (odds ratio = 3.08, P = .03). Once selected, the messages more likely to be retransmitted by smokers were those with novel arguments (B = .83, P = .002) and positive sentiments (B = 1.65, P = .005). This research adds to the literature about the content characteristics driving the social diffusion of antitobacco messages and contributes to our understanding of the role of persuasive messages about smoking cessation in the emerging public communication environment.

  • Correlates of smoke-free home policies in Shanghai, China

    Background. Approximately 63.7% of nonsmokers in China are exposed to secondhand smoke (SHS) in their homes. The current study documents the prevalence and correlates of smoke-free home policies in Shanghai, as well as reasons for implementing such a policy and places where smoking is most commonly allowed. Methods. We conducted in-person surveys of 500 participants using a multistage proportional random sampling design in an urban and suburban district. Results. Overall, 35.3% had a smoke-free home policy. In the logistic regression, having higher income, not having smokers in the home, having children in the home, having fewer friends/relatives who permit smoking at home, and not being a current smoker were correlates of having a smoke-free home policy (P < 0.05). Concern about the health impact of SHS was reportedly the most important reason for establishing a smoke-free home. Among participants with no or partial bans, the most common places where smoking was allowed included the living room (64.2%), kitchen (46.1%), and bathroom (33.8%). Conclusions. Smoke-free home policies were in place for a minority of households surveyed. Establishing such a policy was influenced by personal smoking behavior and social factors. These findings suggest an urgent need to promote smoke-free home policies through tobacco control programs.

  • Creating Smoke-free Ceremonial Environments: Thoughts on Solutions and Policies

    In this video (6 min. 45 sec.), healers share their thoughts on how a commercial tobacco free policy might affect ceremonial practices on the Navajo Nation. Healers also highlight solutions to create healthy ceremonial environments free from commercial tobacco secondhand smoke. Healers recognize there are challenges to consider in this movement, such as sustainable harvesting of dził nát’oh and the need to create a supply of untreated tobacco for ceremonial use. The video and accompanying discussion guide for this digital story are available for download at .

  • Data collection methods and standards in the age of social media

    Emery S (2016, November). Data collection methods and standards in the age of social media. Pedagogy Hour at Midwest Association for Public Opinion Research Conference, Chicago, IL.

  • Differences Between Commercial Tobacco and Dził Nát’oh

    This video (6 min. 39 sec.) provides an overview of healer perspectives on the differences between commercial tobacco and Dził Nát’oh, or traditional mountain smoke. Healers make strong distinctions about the purpose and meaning of commercial tobacco versus Dził Nát’oh. Commercial tobacco is believed to be harmful to health and Dził Nát’oh as restorative to health and spiritual well being. The video and accompanying discussion guide for this digital story are available for download at

  • Differential Impact of Tobacco Control Policies on Youth Sub-Populations

    Background: While previous studies have demonstrated the efficacy of tobacco control interventions in reducing tobacco use among youth overall, there have been very few studies that examine the potential differential impact of tobacco control policies on various youth subgroups, defined by socio-economic status (SES), race/ethnicity, and gender. Objective: We examined the relationship between state-level cigarette prices and smoke-free air laws and youth smoking prevalence and intensity for various youth sub-populations in the United States. Methods: We estimated a 2-part model of cigarette demand using data from the 1991 through 2010 nationally representative surveys of 8th-, 10th-, and 12th-grade students as part of the Monitoring the Future project. Findings: We found that real cigarette prices are strong determinants of youth smoking. Blacks, females, Hispanics, and low-SES subpopulations are found to have a larger price response with respect to smoking prevalence than the full sample. Smoke-free air laws are found to have a negative effect on smoking prevalence for the full sample and for the male, white, and high-SES sub-populations. Conclusions: This research concludes that higher cigarette prices will reduce smoking prevalence rates of Blacks, Hispanics, females, and low-SES subpopulations faster than the overall youth population and other youth sub-populations. Moreover, this research concludes that smoke-free air laws will reduce smoking prevalence for the overall youth population with the largest reductions in high SES and male subpopulations.

  • Diffusion of a controversial innovation: Correlates of e-cigarette awareness among U.S. adults

    Oral presentation at the Society of Behavioral Medicine Annual Meeting & Scientific Sessions, Philadelphia, PA.

  • Digital detection for tobacco control: Online reactions to the United States' 2009 cigarette excise tax increase

    Introduction: The Internet is revolutionizing tobacco control, but few have harnessed the Web for surveillance. We demonstrate for the first time an approach for analyzing aggregate Internet search queries that captures precise changes in population considerations about tobacco.Methods: We compared tobacco-related Google queries originating in the United States during the week of the State Children’s Health Insurance Program (SCHIP) 2009 cigarette excise tax increase with a historic baseline. Specific queries were then ranked according to their relative increases while also considering approximations of changes in absolute search volume.Results: Individual queries with the largest relative increases the week of the SCHIP tax were “cigarettes Indian reservations” 640% (95% CI, 472–918), “free cigarettes online” 557% (95% CI, 432–756), and “Indian reservations cigarettes” 542% (95% CI, 414–733), amounting to about 7,500 excess searches. By themes, the largest relative increases were tribal cigarettes 246% (95% CI, 228–265), “free” cigarettes 215% (95% CI, 191–242), and cigarette stores 176% (95% CI, 160–193), accounting for 21,000, 27,000, and 90,000 excess queries. All avoidance queries, including those aforementioned themes, relatively increased 150% (95% CI, 144–155) or 550,000 from their baseline. All cessation queries increased 46% (95% CI, 44–48), or 175,000, around SCHIP; including themes for “cold turkey” 19% (95% CI, 11–27) or 2,600, cessation products 47% (95% CI, 44–50) or 78,000, and dubious cessation approaches (e.g., hypnosis) 40% (95% CI, 33–47) or 2,300.Conclusions: The SCHIP tax motivated specific changes in population considerations. Our strategy can support evaluations that temporally link tobacco control measures with instantaneous population reactions, as well as serve as a springboard for traditional studies, for example, including survey questionnaire design.