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Mass media countermeasures

Young adults between the ages of 18 and 25 smoke cigarettes more than any other age group in the United States, but there are few smoking interventions tailored for or targeted at them. The tobacco industry invests millions of dollars in sophisticated marketing research on young adults, and much of this marketing focuses around activities in bars and nightclubs. This pro-tobacco marketing needs to be countered by public health efforts. Mass media countermeasures research uses the same venues used by the tobacco industry to reinforce nonsmoking messages and break the transition by young adults from experimentation and nondaily smoking to established smoking behavior.

Current Projects

Countering Young Adult Marketing
Also listed under: Community and social norms, Tobacco industry marketing and promotion

Tobacco Control In A Rapidly Changing Media Environment
Also listed under: Tobacco industry marketing and promotion